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3 Lesser-Known Ways of Building Mailing Lists

An engaged mailing list is one of the best assets a business can have. It’s a part of owned media, which essentially means your business has full control over it. You never have to worry about sudden algorithmic changes. You dictate your own brand narrative, which then empowers you to reach better than paid media can. Simply put, your mailing list remains untouched in a rapidly changing environment.

The benefits are undeniable, but building a good mailing list can be rather complex. It’s impossible to create one with a single lead capture form. Earning thousands of subscribers takes more than just overnight success. You need patience and strategy and above all, lesser-known but golden tips to help you succeed. Here are some of them:

Tip #1: Utilize the Culture of Gamification

Gamification is the process of applying interactive elements known to game playing. It’s one of the most compelling ways to create a mailing list, especially since it encourages engagement through sign-up form features. Some of the most used forms of gameplay include the following:

  • Quizzes and tests
  • Surveys
  • Wheel of fortune or spin-to-win games
  • Pop-ups
  • Scratchcards

It’s important to offer exclusive prizes using this technique, however. You may want to offer up to 30% off of discounts, for instance, or perhaps other freebies shoppers can claim. The only catch will be entering their mailing addresses, which you can then use to build your mailing list.

Tip #2: Incorporate the Power of Mobile

The power of convenience is also one of the most powerful currencies of the online world. If you want to urge people to join your mailing list, you’ll want to make it convenient for them. One of the best ways to do this is by offering the opportunity to sign up using their mobile devices.

You can make use of platforms that allow them to join your lists by sending a text message, for instance, which can be a custom code uniquely designed for your brand. The simplicity of the process will be enough to compel them to join. At the end of the day, you’ll build a strong and sustainable mailing list—all without the need for fancy tools!

Tip #3: Trust in the Power of Social Media

Social media is an undeniable marketing powerhouse. Most people overlook its importance in building mailing lists, however. It’s one of the best ways to not only drive traffic to your website but to get more subscribers.

The use of embedded signup buttons on your social media accounts is one of the best ways to do this. It’s convenient and comes at virtually no costs, effectively advertising your newsletters to audiences. These buttons serve as calls to action, ones that only need a simple click.

Consult a Direct Mail Marketing Agency

Given the undeniable power of mailing lists, building your own is one of the most effective methods you can invest in. You can easily engage with your customers on a personal level through the help of direct mail marketing, which is why it’s important to build extensive lists that continue to drive traffic and repeat business to your website. As you build and grow your business, make sure to keep these tips in mind!

For the best advertising mailing services, KTS has you covered. We offer comprehensive direct mail preparation services under the Canada Post Smartmail Marketing Partner designation. Request a quote today!